Campaign
Le Labo :
City Exclusives
Each September, Le Labo Fragrances launches its highly anticipated “City Exclusives” campaign — the brand’s only annual event where clients worldwide can online order their favorite city-exclusive scents.
For the rest of the year, these rare fragrances are only available for purchase in the cities they represent.
In 2023 and 2024, In Common was entrusted with bringing this campaign to life through compelling video storytelling in partnership with the internal Le Labo creative team.
For the rest of the year, these rare fragrances are only available for purchase in the cities they represent.
In 2023 and 2024, In Common was entrusted with bringing this campaign to life through compelling video storytelling in partnership with the internal Le Labo creative team.
Creative Director: Deborah Royer, Co-Director / Producer: Kylie Juggert, Co-Director / DP: Megan Eleanor Clark, Assistant Producer: Farin Nikdel, 1st AC / Focus: Eliza Kamerling-Brown, Cindy Chen, 2nd AC: Maggie Brill, Gaffer: Gavin Cantrell, Grip: Kieran McShane, Sound Mixer: Nicole Maupin, Driver / Production Assistant: Cedar Kerwin, Editor: Kylie Juggert, Megan Eleanor Clark, Colorist: Keyhan Bayegan, Sound Designer: Chip Sloan, Nicole Maupin
