A creative soft spot for documentary and the unconventional



Campaign




City Exclusives
A tribute to the City Exclusive collection, this annual video campaign creates an original narrative surrounding the arrival of CE scents to stores around the world.
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The Denim Tote
This short vignette is a glimpse behind the new Le Labo x Bowery Blue collaboration. One man, Takayuki Echigoya (AKA Echan) and his collection of vintage Singer machines are the hands and tools behind each handcrafted denim tote, designed with Le Labo Fragrances.
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Series / Branded Content




Souls & Boutiques
An ongoing global exploration of Le Labo’s core values—rooted in local culture, craftsmanship, and soulful beauty—brought to life through their distinctive storefronts.
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Memories of Bergamot
Two families reminisce on the generations-old craft of bergamot farming in the south of Italy. In doing so, a unique relationship between man and nature is revealed; one that can be enigmatic to the everyday Soul but is as familiar to the farmers as the trees themselves.
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Independent
Documentary




Dads Who Swim
Dads Who Swim is a short vignette that celebrates all of the dads who find community doing what they love, which in this case is sunrise swims at Henry Hagg Lake in Oregon. Wet suits and dad jokes required.
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Concrete Candles
Centering craft above all, this short branded documentary unveils the elemental and collective work behind the concrete candle vessels for Le Labo Fragrances.
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Adaptive Climbing
“Adaptive” and subsequent educational content was a pro bono creation for Adaptive Adventures, in collaboration with Eastern Washington University’s Masters Program, highlighting opportunities that exist for the disabled community to climb locally. Filmed with generous local support from Inland Film Co.
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Home Refills
This educational collaboration celebrated the launch of Le Labo’s Home Refills Program in winter of 2022 — an initiative to further move the dial on slow fragrance and green practices within the brand. Home Refills was a highly curated production; centered on the aesthetic Le Labo has established within the walls of its lab. Through collaboration with local designers, stylists, and models, In Common helped to bring that same visual language to a home space.
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37 Hours
We believe unrestricted access to reproductive services and sexual healthcare is a human right. This film is dedicated to the staff at Planned Parenthood Columbia Willamette; without their endless energy and sacrifices, so many more would go without the care they need.
Please follow this link to directly contribute to their regional efforts.
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Death Parade
Music Video




Swimming
A music video shaped by the outpouring of band-lead Laura Hopkins personal experience with mourning, and the resulting disassociation that can both bind and relieve one of suffering in the wake of grief.
Co-created with Kylie LaCour.
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